Written by: Annie Reznik

A recent college tour left me feeling frustrated. Every college sounded exactly the same.

Tour guide, school A: "We have tons of clubs! And, if we don't have what you're looking for, start your own!"

Tour guide, school B: "I'm not sure if we have the club, but you should start it! Students start clubs all the time, here."

Tour guide, school C: "We have over 500 clubs and organizations for student involvement, and if you can't find something interesting to join, start your own club!"

All three tour guides exhibited ample, ubiquitous enthusiasm.

In an attempt to convey a broad message that appeals to everyone, colleges appeal to no one in particular. Counselors encourage students to know themselves and find a school that matches individual aims and ambitions. But, colleges often do a poor job offering a distinct message.

If you're searching for distinction, follow these tips for getting the most from a college visit:

1. Ask specific questions.
Don’t throw your guide softballs like, “So, what are your most popular majors?” Instead, ask questions that will produce unique responses. Try asking, “What are some of your unique on campus traditions?” or “What’s your favorite thing to eat in the dining hall?” or “What type of student wouldn’t fit in here?”

2. Visit a class.
The percentage of tour time spent on academics is paltry. But, academics are the point. Just because the website doesn’t advertise it, you can sit in on a class at almost any college that you visit. Before you visit, read through course descriptions. If something sparks your interest, contact the professor yourself and set up a time to sit in on the class. Or, visit a “signature” required course like Reed College’s Humanities 110.

3. Spend time on campus off the tour route.
At most colleges, the tour showcases the best a school has to offer in under an hour. But, taking time to walk around areas off the route may help you to learn about the nuances of an institution. If you are able to see the entire campus on tour, go “off route” by people watching in the student center for 15 or 20 minutes. Overhearing student conversations, viewing the bulletin board announcements, and entrenching yourself in the culture of a school will help reveal distinguishing characteristics of any institution.